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K-Beauty Import Guide · Southeast Asia

🇲🇾Import Korean Cosmetics to Malaysia

Registration, duties and freight — what a distributor needs to bring K-beauty into Malaysia, with vetted Korean suppliers at 0% commission and one logistics partner from supplier to shelf.

NPRA
Notification authority
0%*
Duty on most cosmetics
2 yrs
Notification validity

Why Malaysia

Malaysia combines a mature modern retail sector with strong halal purchasing power, making it a natural second market after Singapore for K-beauty distributors. Port Klang offers some of the fastest, cheapest LCL access from Busan in the region.

Product registration in Malaysia

Competent authority: NPRA (National Pharmaceutical Regulatory Agency)
1

Local notification holder

A Malaysian company notifies each cosmetic to NPRA under the ASEAN Cosmetic Directive before import.

2

Online Quest3+ filing

Notification is filed via the Quest3+ portal with formula and label details; approval is per-SKU and valid two years.

3

Labelling (BM/English)

Labels in Bahasa Malaysia or English are accepted; halal claims require JAKIM certification.

Typical lead time: NPRA notification is usually completed within 1–2 weeks per SKU.

Duties & taxes

Import duty

Most cosmetics enter Malaysia duty-free or at low rates, further supported by AKFTA preferences for Korean-origin goods.

VAT / sales tax

Malaysia applies a sales tax (SST) of up to 10% on certain cosmetics at import; check the rate for your HS code.

Estimate your landed cost per HS code with our free import duty calculator. Open the import duty calculator

Regulations, duty and tax information is general guidance and may change. We confirm the exact requirements for your product and HS code before every shipment.

Shipping from Korea to Malaysia

We consolidate LCL and FCL cargo from Busan every week. Below are indicative LCL rates from our internal tariff — the same data our freight team quotes from.

Destination portLCL rateTransit
PENANG$25 / CBM12 days
PORT KELANG$15 / CBM11 days
KOTA KINABALU (VIA SINGAPORE)$130 / CBM17 days
KUCHING (VIA SINGAPORE)$130 / CBM12 days
PASIR GUDANG (VIA SINGAPORE)$65 / CBM8 days
SIBU (VIA SINGAPORE)$135 / CBM10 days
TAWAU (VIA SINGAPORE)$340 / CBM13 days

Indicative LCL ocean rates from Busan, Korea — from TY's internal tariff, updated regularly. Ocean freight portion only; your final DDP quote covers the full door-to-door cost.

How importing with TY works

01

Tell us your product

Send your category, target price and market — the matching form takes 3 minutes.

02

Supplier match + DDP quote

Within one business day we propose a vetted Korean supplier and a total landed-cost quote.

03

Samples & first order

We arrange sample shipping and consolidate small first orders with weekly LCL departures.

04

Ship, clear, deliver

TY handles export docs, ocean or air freight, customs and duty, and final delivery — tracked on our portal.

Frequently asked questions

Do I need product registration to import Korean cosmetics to Malaysia?

Yes. Cosmetics must be notified to NPRA via the Quest3+ portal by a Malaysian notification holder before import — the process follows the ASEAN Cosmetic Directive and normally takes under two weeks. TY prepares the product dossier with the Korean brand.

How long does shipping from Korea to Malaysia take?

LCL from Busan to PASIR GUDANG (VIA SINGAPORE) takes about 8 days port-to-port. Add customs clearance and inland delivery for the full door-to-door DDP timeline. We consolidate weekly, so small first orders move fast.

What does DDP shipping mean for my order?

DDP (Delivered Duty Paid) means one all-in price to your door: pickup in Korea, ocean or air freight, customs clearance, import duty and taxes, and final delivery. You see your total landed cost before you commit to the order.

Ready to source and ship from Korea?

Tell us your product and market — we reply with a matched Korean supplier and an all-in DDP quote within one business day. 0% commission: we make money on shipping, not on you.